Designing this fitness-focused plush toy was a really fun process for our team. We wanted to create something that would get kids excited about staying active. We started by brainstorming playful, engaging ideas that would inspire movement and healthy habits. Through lots of sketching and prototyping, we landed on a huggable character with built-in features that encourage physical activity. It was all about finding that perfect balance of cute, cuddly design and functional fitness elements. We made sure this plush pal is not only adorable, but also genuinely helpful for cultivating an active lifestyle. We're so proud of the end result and can't wait for kids to discover their new fitness-focused friend!